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Archive for the ‘Business support for the practice’ Category

Refresher Training is a new service offered by our Practice Support Advisors providing the opportunity to refresh your knowledge and confidence to promote your products to your patients.

Who is this ideal for?

Ideal for new members of the practice team or as a refresher for current staff supporting your drive to recruit new patients.

What does training cover?

Training provides you with key information about Denplan Care, Membership Plan, Denplan Essentials and Plans for Children. You can select one product at a time or as many as your practice offers, in one session. You will also receive guidance on how to register patients on and offline – as well as how to promote Denplan products in practice.

In summary, the training will include:

• Product details

• Benefits to the practice and patients

• What is not included in the plan

Supplementary Insurance

• The registration process, on and offline

• Promoting the products in your practice

How do I book my Refresher Training?

Contact your PSA on 0800 328 3223 or email psas@denplan.co.uk

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Denplan is pleased once again to be supporting the British Dental Health Foundation’s (BDHF) Mouth Cancer Action Month (MCAM) campaign this November. With over 5,000 newly diagnosed cases and over 2,000 deaths each year, education of the public and vigilance amongst health professionals is crucial.

Early diagnosis saves lives and dental health professionals can make a real difference by ensuring that each patient is screened for mouth cancer and has the risk factors clearly outlined to them.

Following the success of last year’s campaign Denplan has designed and printed 30,000 campaign posters which we will be distributing to all dental practices, hospitals, PCTS/LHBS and health authorities across the UK (on request). We have also created a MCAM PR Toolkit exclusively for Denplan members, detailing ways you can get involved – both of which you will receive with your September Monthly Report. Additional posters can be requested on 0845 608 2800.

In 2009 the press proved keen to publicise those practices offering free mouth cancer screenings, and we are encouraging all Denplan practices to offer and promote this service locally again during this year’s campaign.

Your MCAM PR Toolkit contains all the details to support your local awareness drive, including a template press release and campaign stats. Please contact our Press Team who will be happy to assist further with your promotional activities on 0845 608 2800 or email pressoffice@denplan.co.uk.

For your free Blue Ribbon Badge Appeal kit and other MCAM promotional items, visit the BDHF website at http://www.mouthcancer.org/ or call them on 01788 546 365.

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Deputy Chief Dental Officer at Denplan, Henry Clover, discusses the issues currently facing the profession and how payment plan specialists can offer a range of services to ensure your practice can thrive.

Over the last four years, the dental profession has seen the new NHS contract and subsequent Steele Review, the GDC piloting re-validation, the Dental Access Programme introducing another new NHS contract (“PDS Plus”) and stringent decontamination guidelines. Add into this the recent economic environment, and it is hardly surprising that general practice can be stressful and demanding.

I converted my own practice away from the NHS back in 1993 and, in my experience, offering a payment plan can have a hugely positive impact on your business – and things have moved on leaps and bounds since then! The information below is designed to show how offering a payment plan to your patients can not only offer financial stability for your business, but help keep you informed on the latest developments in the dental industry and provide a range of additional services so you can get back to offering the preventive, patient-focused dentistry you trained for.

Support

With a constant stream of legislation, regulation, reports and guidance coming through into the profession, dentistry can often seem both bewildering and exasperating, especially for newly qualified dentists. The time and money needed to comply and keep up-to-date with these can also place a real strain on practices.

This is where payment plan specialists can sometimes step in, as some can not only keep you up-to-date with industry news, but develop useful templates and advice manuals for their members to refer to. Some can also offer quality assurance programmes designed to ensure you meet industry standards and comply with regulation.

Development

CPD is mandatory for all GDC registrants, so it’s really important that practices utilise helpful services and training to make their lives easier. But I also believe that development should be about more than accumulating CPD hours in order to fulfil annual quotas. It should be part of a structured development plan to benefit both your practice and your patients.

Some specialists offer tailor-made training, which can incorporate modules suitable for the whole practice team; as well as offering verifiable CPD, so this can be a great place to start. Denplan, for example, has recently launched The Denplan Stairway Programme – a structured development programme designed to be relevant to dentists at any stage of a general practice career.

Growth

I think it’s reasonable to assert that the image and marketing of your practice are vital tools when it comes to supporting your practice and growing your business. That’s why some payment plan specialists have designed a range of training and literature to help you promote your practice, as well as offering bespoke public relations services to get your latest news, comments and achievements into your local paper.

Choosing a specialist with a recognised brand can also help your practice grow in a more tangible way. For example, Denplan recently became a promotional partner of the latest Twentieth Century Fox move Tooth Fairy, starring Dwayne Johnson and Julie Andrews*. As a national consumer facing brand Denplan were able to launch a nationwide campaign, designed to highlight the benefits of good oral health for children in a fun and engaging way, as well as support dentists and private dentistry.

Family competitions were also featured across key regional press, to drive patients directly into practices; creating opportunities for practice teams to promote their products and services, and a host of Tooth Fairy themed materials were provided to members to ensure they could make the most of campaign.

Extras

So, what else is on offer from payment plan specialists these days? The tips above have hopefully given you an idea of some of the value-added services available and, if utilised effectively, these services cannot only help your practice attract new patients and maintain them long into the future, but they can also give you the tools and information you need to help both your practice and your team thrive!

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Parallel Paths or Collision Course?  

The Government reforms and initiatives following the Health and Social Care Act 2003 and the new NHS contract for dentists in 2006 have changed the landscape for dentists and patients alike. There is more private dentistry than ever before and significant public funding has poured into NHS Primary Care.

  • What have the last four years taught us?
  • Have PCTs risen to the challenge?
  • Has the Health Department really let go of the reins?
  • Have dentists changed their ways?
  • And have patients benefited from a re-branded NHS or do they see value in opting for private care?

Join Roger Matthews, Chief Dental Officer – Denplan Ltd,  on Thursday 23 September, Kensington Town Hall, London when he addresses the above issues at a one-day conference on “Legal matters for dentists”. This is a repeat of the successful event hosted by Pannone LLP held in Manchester in March this year. Speakers include Dr Eddie Crouch (who took on the Dept of Health in the courts over his NHS contract – and won!), Simon Butler, a dentally experienced senior  barrister and Dr Colin Hancocks, CEO of Denticare Ltd.

To reserve your place, please contact Carly Jones, 0161 909 4617 or by email carly.jones@pannone.co.uk

Costs are £75 per person plus VAT, total £94 if you book your place by Friday 20th August 2010. For bookings received after 20th August 2010 the cost will be £95 per person plus VAT, total £111.63.

Please make cheques payable to Pannone LLP and send to Carly Jones, Pannone LLP, 123 Deansgate, Manchester, M3 2BU

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We are celebrating today at Denplan after officially launching our new website at www.denplan.co.uk.

The site has undergone a full re-design to compliment Denplan’s refreshed brand and to make it easier for both patients and dentists to find what they’re looking for. There are now also clear areas for member and non-member dentists, so visitors to the site can get the information they need quickly and easily.

We’re all really thrilled with the new website and the transition was completely seamless. Not only have we tried to ensure that it’s easy for dentists to get in touch with us and find out more about all the products and services available to them, but we have a dedicated area, where members can find what they need at the click of a mouse. 

We’ve also improved the patients’ area of the site so that it’s simple for them to find a dentist and sign up to Denplan. We’ve even included an introduction to our pricing, highlighting that it’s based on providing preventive oral healthcare, as well as the value-added services our patients receive as a result of their membership. I couldn’t be more pleased with the site and all the hard work has definitely paid off…I hope you all like it!

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It’s always nice to be involved in a project that will genuinely make it easier for practice teams to work with us. I’ve been close to the development of our online registration processes for sometime now and am delighted that we’ve managed to take them to another level, making them simpler and quicker to use for everyone.

Our requests for feedback from practices and Denplan staff about the online registration process have generated lots of useful ideas so we’ve been able to make quite a few improvements.

In my opinion, the most visible is that we now ask for patient details in a more logical order, meaning you can register whole families using one online form. It doesn’t matter what Denplan product they’re joining, the Denplan systems will assign the correct family discounts (to check what discount rules you have set for Plans For Children, call your Practice Support Advisor on the number below).

What’s more, if you use Kodak R4 in your practice and you have the latest updates, you can now register patients with Denplan directly from their record in R4.  You can select patients that want to join and, with a simple click, their details will be pre-filled into our Patient Application, just leaving you to complete the payment details. (did you also know that Denplan members are eligible for a 20% discount on Kodak Dental Systems?)

Registering patients has never been so straight forward so make sure you tell anyone in your practice that talks to patients about Denplan and helps them sign up, to take a look at this and all the other changes we’ve made.

For more details or to activate your Online Account contact your Practice Support Advisor on 0800 3283223.

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We all know that by tacit agreement, none of the political parties majored much on the economy during the election campaign. And we all know that this was really the elephant in the room, an elephant subsequently hidden by the post-election horse-trading, volcanic ash, oil spillages and so on.

The £6.2 billion cuts announced to the press on 24 May were quite clearly signposted as only the preliminary round of immediate actions, and the economic route ahead was described as a “colossal task”.

Many commentators have noted that the only chance that this Government will have of ensuring its future electability, while still satisfying the international economic vampires waiting in the wings, is to get all the pain out of the way as soon as possible, in the hope that we will remember less of it when the next election comes around.

This chimed in quite well with the research cited by the keynote speaker, Dr Phil Hammond, at the recent BDA conference. He noted that past events were “framed” by the later stages of our experience. A painful childbirth, followed by the removal of the newborn, was much less positively recalled, compared to a similar experience where the baby was immediately embraced by the mother.

Dr Phil suggested that in dentistry this might equate to following any painful procedure by a positive and more pleasurable experience towards the end of the appointment.  Should we, I mused, substitute something rather more refreshing than mouthwash? Maybe put some of our holiday snaps up a viewing on the computer monitor to round off the visit? I’m jesting, but you get the idea.

Back to the economy (sorry). We now know that the more severe messages are to be forthcoming in the 22 June budget and that this in turn will be followed by a Comprehensive Spending Review (CSR) in the autumn. Only then will we know the full truth about what is in store for the health and welfare budget.

Some have pointed gloomily to what has happened in Ireland, where dental budgets have been slashed. Others look at Portugal, Spain and Italy where major cutbacks in public sector pay have been employed to tackle deficits smaller than that which the UK has to contend with.

Real increases in NHS budgets, promised by Andrew Lansley shortly after the election are not really sustainable in this climate, although there are always clever ways with statistics to prove (as indeed was done with dentistry back in the nineties) that funding is increasing, when the opposite is the true experience.

And one has to remember that salaries are the largest single component of health spending, with 3.5 million pay packets to accommodate. A public sector pay standstill seems the least that can be expected in these circumstances.

One early casualty has been the recommendation, by Professor Ian Gilmore, that prescription charges should be phased out for those with long-term conditions. Health Ministers have been quick to point out that such concessions must await the outcome of the CSR. Only a straw in the wind, maybe, but I would wrap up warm, because the breeze looks set to be chilly.

By coincidence I received today (the first official day of what is laughingly known as summer) a set of statistics from one of the largest dental specialist accountancy firms. They report that overall, NHS principal dentists have shown a significant increase in both turnover and profitability and that whilst Private dentists have experienced less volatility in recent years, their profits lag behind their NHS counterparts.

On the one hand this does suggest that dentists are better able to weather the storms than many who have been hit by the credit crunch and recession. On the other hand, does it also offer a tempting target to those who wish to trim any excesses from budgets going forward?

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For many dentists and practice managers an unstable financial climate is enough to prevent them investing in new technology. However, while there is more to running a successful practice than flashy gadgets and technology, these things can often differentiate you from the competition.

The following information is designed to help you keep up to date with 21st Century practice, allowing you to not only attract new patients, but help your business thrive long into the future.

Computerised records –It makes good business sense for every practice to have a networked computer system capable of offering patient records, charts, appointment books and ideally practice accounts. This not only eliminates the need for an untidy display of manila folders, it also opens up a world of marketing opportunities and time saving measures for the whole practice team.

Websites – Any business without a website is missing out on one of today’s most important, yet inexpensive advertising tools. The best websites are visually appealing, informative, inviting and regularly updated – invest in a good basic design by a professional and the rest can be done in-house.

Social media – And what about more current obsessions, like Twitter and Facebook? Twitter needs to be constantly updated, but can be great for patient feedback and updating your followers on practice news and offers. Facebook is also a great way of passing on information about your practice – just start a patient group and invite your patients to join. And the best thing is – most social media is completely free!

Mobile phones – For dental practices, the mobile phone’s simplest application has proven to be its greatest asset. The humble text message can save thousands of pounds in lost revenue by reminding patients of their forthcoming appointments, sent automatically on a daily basis, as part of a practice management software system.

Money talks – Practiceworks indicate that a two-surgery practice could have a basic networking system installed from under £10,000, while with digital imaging and other innovations you could be looking at closer to £25,000. With a little effort to make the best use of the new technology, recruiting new patients and minimising missed appointments, it estimates that most practices will cover the cost of such an investment within 12 months.

The extra mile – So, what else is out there that could make your dental practice stand out from the crowd? Some dentists are now progressing to enabling patients to book, amend and cancel appointments online, while the most advanced SMS systems can also allow the patient to interact with the practice by text, updating the appointment ‘book’ automatically should they be unable to make the appointment.

Some payment plan providers also offer a wealth of services including the ability to share patient information to ensure your records are always up to date; a wide range of professional and personal discounts; and a range of verifiable CPD courses to help integrate your team into new systems or ways of working. So if it’s time for an injection of technology to bring your practice into the 21st Century, my advice to you would be to consult the experts and take that leap.

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Denplan has extended its five year sponsorship of Winchester City Football Club in a deal that secures the future of the club through to 2012.

The club will continue to be called the Denplan City Ground.

Steve Gates, Denplan Managing Director, said: “Denplan is delighted to be part of the continued success of the club as it aims to build on its run of eight unbeaten games at the end of the season to secure promotion in 2011.

“As a company we believe it’s important to support activities in the local community that make Winchester a vibrant place to work. Our support of this and other community projects around Winchester demonstrates our continued commitment to the city.”

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The Tooth Fairy just became cool again…

Denplan is delighted to be a promotional partner of Twentieth Century Fox’s Tooth Fairy. This partnership enables us to provide Denplan members with an exclusive opportunity to engage with your patients as well as potential patients, promoting your practice in your local press.

About the movie

A traditional reward to encourage children to take good care of their baby teeth receives the Hollywood treatment when Dwayne Johnson (aka The Rock) and Julie Andrews star in Twentieth Century Fox’s Tooth Fairy. Launching in cinemas across the UK on 28th May, the movie re-ignites the magic of the Tooth Fairy.

TM & © 2010 Twentieth Century Fox and Walden Media, LLC. All Rights Reserved

Synopsis:

Dwayne Johnson is ‘The Tooth Fairy’ also known as Derek Thompson, a hard-charging minor league hockey player whose nickname comes from his habit of knocking his opponents’ teeth out.

When Derek crushes a youngster’s hopes, he’s sentenced to one week’s hard labour… as a real tooth fairy, complete with fairy wings, magic wand and frilly tutu.

At first, Derek ‘can’t handle the tooth’ – bumbling and stumbling as he tries to furtively wing his way through strangers’ homes, exchanging money for departed youngsters’ teeth. But as Derek slowly adapts to his new position, he begins to rediscover his own forgotten dreams.

www.toothfairy-movie.com

About our campaign

Denplan is planning a nationwide campaign to support the launch of the movie, as well as highlighting the benefits of good oral health for children in a fun and engaging way that supports private dentistry and the Denplan brand.

This consumer campaign also provides our members with an opportunity to educate younger patients, their parents and potential patients on the benefits of looking after their teeth and plans to drive potential patients into Denplan practices.

Denplan’s Tooth Fairy PR Toolkit

Exclusively for Denplan member dentists only, our PR Toolkit highlights opportunities for you to promote your practice locally. It’s available via Denplan Online Services, providing access to themed materials and sample press releases.

For more details visit Denplan’s website or call the press team on 01962 827997.

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